Strategy In Indian Cinema For First Time “Oru Nalla Naala Paathu Solren”

Production houses in recent years have been employing interesting and innovative strategies to get the word out on their films. Likewise, the makers of Vijay Sethupathi’s upcoming adventure comedy, Oru Nalla Naal Paathu Solren, have announced a new and unique marketing strategy to promote the film. Directed by Arumuga Kumar and jointly produced under the 7C Entertainment Private Limited and Amma Narayana Entertainment banners, it has now been announced that the respective producers have bought the Ramnad Rhinos team in the upcoming Celebrity Cricket League to be held in Malaysia on January 6. It must be noted that this also marks the first time that such a massive marketing technique is being adopted in the history of Indian cinema. The Ramnad Rhinos team will be captained by actor Vijay Sethupathi himself. In addition, the audio launch of Oru Nalla Naal Paathu Solren will be held on the same day along with the Celebrity Cricket League match in Malaysia in the presence of the stars from the Tamil film industry. Oru Nalla Naal Paathu Solren will also feature Gautham Karthik along with Gayathri Shankar and Niharika Konidela as the female leads with music by Justin Prabhakaran, cinematography by Sree Saravanan and Govindaraj for editing. Although no release date has yet been announced, it is speculated that an announcement on it could made during the event.


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