National, 24th May 2017: Lifestyle, India’s leading fashion destination, announced the launch of its new plus-sized clothing brand for women – ‘Nexus’. The brand believes in exploring the plus side of fashion by an offering on-trend and fashionable collection to its customers.
The collection that is available across 21 Lifestyle stores across the country and on lifestylestores.com has sizes ranging from 18 – 24 at prices between Rs.499 and Rs.2099. By promoting a positive body image and encouraging women to love their curves and natural beauty, the Nexus fashion line encompasses a mix of casual and uber-chic styles that offers cuts that fit beautifully and trendy looks for every occasion.
Speaking about the launch of the new brand, Mr. Kabir Lumba, Managing Director, Lifestyle International Pvt. Ltd, said, “Lifestyle has come to represent the style sensibilities of modern Indian women whose fashion is inspired by global trends. Our newest brand ‘Nexus’ addresses the niche segment of plus-sized customers and offers them contemporary fashion choices. The collection is trendy, bold and embodies our belief that real fashion is not limited by size.”
Lifestyle is India’s most preferred fashion destination for latest trends. Part of Dubai based retail and hospitality conglomerate – The Landmark Group, Lifestyle brings multiple concepts including men, women and kid’s apparel, footwear, handbags, fashion accessories and beauty under the convenience of a single roof in each of its store. Stepping into a Lifestyle store, customer can look forward to seamless and hassle free shopping experience even as they browse through hundreds of leading national and international brands. The company is recipient of numerous awards and accolades, including Most Admired Fashion Retail Destination of the Year at Images Fashion Awards for 5 consecutive years (2015, 2014,2013,2012 & 2011); No. 1 Retail Employer in India for 2 consecutive year (2014, 2015) and Top 10 Best companies to Work for in India in 2015 – Great Places to Work Institute®. For further information, please visit www.lifestylestores.com